Il web marketing is that part of marketing that takes advantage of online channels (www, mobile, social) to study the market and to develop commercial relationships via the Web.
Agencies active on the web can clearly monitor the tastes and preferences of users so as to propose appropriate content to a specific demographic group, easily arriving at a one-to-one relationship..
The basic strategy of a good web marketing project is to obtain maximum visibility for the Brand. Consistent with the objective, the main tactic is to get its website into the top spots of the results page of a search engine , with the aim of making it more visible than that of its competitors and thus, preferable.
Activities and strategies that characterize web marketing today are:
- Positioning and monitoring the online "Reputation" of the client
- Analysis of the online target and its needs
- Optimization and positioning on search engines (SEM, SEO)
- Pay per click
- Campaign banners
- Affiliation Program
- Social network
Part of the job of web marketing is a strategic plan that has as its aim a return on investment (ROI) of a project. But not only that--Internet and the social networks can, better than other media, induce three kinds of action in consumers:
- Develop a new attitude towards a brand
- Consolidate an attitude towards a product or service
- Change an attitude towards the brand
Fully understanding the consumer’s needs, thanks to the web, looking for something new, a hidden trend that nobody has yet given the right tools to express; when all this is possible, that’s the road to great success.
Social Network
2010 will certainly be remembered as the year in which Internet finally entered into the business media mix and was no longer a mere residual investment. The digital turning point, however, has put the consumer at the center of communication, on equal footing with companies. But although the offerings may be poorly planned or worse yet, disappointing, the consumer can comment on them on the web, with all the power of online word of mouth..
Showing up on the more popular social networks like Facebook, Twitter or services like YouTube, without a precise webmarketing strategy, can often turn out to be counterproductive for a company that does not understand the dynamics of the web..
Unlike other media such as television and newspapers, the web has a historic memory that’s easily consulted by anyone. For this reason, a strategic error can cause damage to a Brand that can be felt for years.
ComPart Multimedia offers assistance and consultancy to businesses, approaching every communication channel in the right way, trying to stimulate in the visitors’ mind a positive attitude towards the brand.
ComPart Multimedia Multimedia’s experience is proud to be of service to important national and international clients.
Glossary:
Pay Per Click Campaign (PPC):
Pay per click (PPC) is an Internet advertising model used on websites, where advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.
Optimization and positioning on search engines (SEM, SEO)
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
Search engine marketing (SEM):
Search engine marketing (SEM), cis a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of search engine optimization, paid placement, contextual advertising, and paid inclusion.
Search Engine Optimization (SEO):
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a website web presence.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
Display Advertising - Campaign banners:
Display advertising is a type of advertising that typically contains text (i.e., copy),logos, photographs or other images, location maps, and similar items. In periodicals, display advertising can appear on the same page as, or on the page adjacent to, general editorial content. In contrast, classified advertising generally appears in a distinct section, was traditionally text-only, and was available in a limited selection of typefaces.
Cost per impression, often abbreviated to CPI or CPM for Cost per thousand impressions, is a phrase often used in online advertising and marketing related to web traffic.[1] It is used for measuring the worth and cost of a specific e-marketing campaign. This technique is applied with web banners, text links, email, and opt-in e-mail advertising, although opt-in e-mail advertising is more commonly charged on a cost per action (CPA) basis although sometimes CPM is used.
Affiliate Marketing - Affiliation Program:
Affiliate marketing is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts. Examples include rewards sites, where users are rewarded with cash or gifts, for the completion of an offer, and the referral of others to the site. The industry has four core players: the merchant (also known as 'retailer' or 'brand'), the network, the publisher (also known as 'the affiliate'), and the customer. The market has grown in complexity to warrant a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third parties vendors.
