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Web Marketing and Social networks

Il web marketing is that part of marketing that takes advantage of online channels (www, mobile, social) to study the market and to develop commercial relationships via the Web.

Agencies active on the web can clearly monitor the tastes and preferences of users so as to propose appropriate content to a specific demographic group, easily arriving at a one-to-one relationship.

The basic strategy of a good web marketing project is to obtain maximum visibility for the Brand. Consistent with the objective, the main tactic is to get its website into the top spots of the results page of a search engine , with the aim of making it more visible than that of its competitors and thus, preferable.

Fully understanding the consumer’s needs, thanks to the web, looking for something new, a hidden trend that nobody has yet given the right tools to express; when all this is possible, that’s the road to great success.

Digital marketing tools

Activities and strategies that characterize web marketing today are:

PayPerClick example: click to play

Social Networks

Internet and the social networks can, better than other media, induce three kinds of action in consumers:

  • Develop a new attitude towards a brand
  • Consolidate an attitude towards a product or service
  • Change an attitude towards the brand

Nowadays, Internet finally entered into the business media mix and was no longer a mere residual investment. The digital turning point, however, has put the consumer at the center of communication, on equal footing with companies. But although the offerings may be poorly planned or worse yet, disappointing, the consumer can comment on them on the web, with all the power of online word of mouth.

Showing up on the more popular social networks like Facebook, Twitter or services like YouTube, without a precise webmarketing strategy, can often turn out to be counterproductive for a company that does not understand the dynamics of the web.

Unlike other media such as television and newspapers, the web has a historic memory that’s easily consulted by anyone. For this reason, a strategic error can cause damage to a Brand that can be felt for years.

ComPart Multimedia offers assistance and consultancy to businesses, approaching every communication channel in the right way, trying to stimulate in the visitors’ mind a positive attitude towards the brand.

ComPart Multimedia Multimedia’s experience is proud to be of service to important national and international clients.

Glossary:

Pay per click (PPC) is a digital advertising strategy that allows advertisers to pay only when a user actually clicks on the ad. This approach has evolved into one of the main tools for reaching a targeted audience in real time. Among the most relevant advantages are the ability to continuously monitor and optimize campaigns, as well as the potential to reach highly segmented users through advanced targeting technologies based on demographic, behavioral, and interest data.

Today, platforms such as Google Ads and social networks like Facebook or LinkedIn offer sophisticated PPC solutions, integrating advanced analytics features to enhance return on investment (ROI). This advertising format is particularly effective for campaigns aiming to generate leads, drive sales, or attract high-quality traffic to a website.

Display advertising utilizes paid spaces within user-interest content to promote a product or service. Display campaigns are not always effective; one way to improve their performance is through careful planning of ad placements to capture the target audience. For this reason, the role of the media center is crucial. During the implementation phase of the plan, a negotiation/collaboration with advertising agencies is undertaken to purchase ad spaces. In this context, it is essential to have a deep understanding of the portals and their audience types to allocate the budget strategically.

Ad space is measured and sold by impressions or CPM (cost per thousand impressions), which represents the number of times a banner is viewed by users. The click-through rate (CTR) indicates the number of clicks made by website visitors on a banner or general link, provided they actually reach the content linked in the ad. Campaign effectiveness is therefore measured by the click rate (CR), which is the percentage ratio between the number of impressions delivered of an ad and the number of ad clicks.

Affiliate Marketing is a commercial agreement between website owners involving two entities: the affiliate and the advertiser. It is a tool where there is a 'partner,' typically a publisher or website owner, willing to host an advertisement for a second entity, the 'affiliate,' which is the advertising company.

The affiliate pays the partner a commission for every visitor who navigates from the partner's site to the affiliate's site and performs a specific action, usually making a purchase.