Il web marketing is that part of marketing that takes advantage of online channels (www, mobile, social) to study the market and to develop commercial relationships via the Web.
Agencies active on the web can clearly monitor the tastes and preferences of users so as to propose appropriate content to a specific demographic group, easily arriving at a one-to-one relationship.
The basic strategy of a good web marketing project is to obtain maximum visibility for the Brand. Consistent with the objective, the main tactic is to get its website into the top spots of the results page of a search engine , with the aim of making it more visible than that of its competitors and thus, preferable.
Fully understanding the consumer’s needs, thanks to the web, looking for something new, a hidden trend that nobody has yet given the right tools to express; when all this is possible, that’s the road to great success.
Digital marketing tools
Activities and strategies that characterize web marketing today are:
- Positioning and monitoring the online "Reputation" of the client
- Analysis of the online target and its needs
- Optimization and positioning on search engines
- Pay per click
- Campaign banners
- Affiliation Program
- Social networks
PayPerClick example: click to play
Social Networks
Internet and the social networks can, better than other media, induce three kinds of action in consumers:
- Develop a new attitude towards a brand
- Consolidate an attitude towards a product or service
- Change an attitude towards the brand
Nowadays, Internet finally entered into the business media mix and was no longer a mere residual investment. The digital turning point, however, has put the consumer at the center of communication, on equal footing with companies. But although the offerings may be poorly planned or worse yet, disappointing, the consumer can comment on them on the web, with all the power of online word of mouth.
Showing up on the more popular social networks like Facebook, Twitter or services like YouTube, without a precise webmarketing strategy, can often turn out to be counterproductive for a company that does not understand the dynamics of the web.
Unlike other media such as television and newspapers, the web has a historic memory that’s easily consulted by anyone. For this reason, a strategic error can cause damage to a Brand that can be felt for years.
ComPart Multimedia offers assistance and consultancy to businesses, approaching every communication channel in the right way, trying to stimulate in the visitors’ mind a positive attitude towards the brand.
ComPart Multimedia Multimedia’s experience is proud to be of service to important national and international clients.
Glossary:
Pay per click (PPC) is an Internet advertising model used on websites, where advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.
Display advertising is a type of advertising that typically contains text (i.e., copy),logos, photographs or other images, location maps, and similar items. In periodicals, display advertising can appear on the same page as, or on the page adjacent to, general editorial content. In contrast, classified advertising generally appears in a distinct section, was traditionally text-only, and was available in a limited selection of typefaces.
Cost per impression, often abbreviated to CPI or CPM for Cost per thousand impressions, is a phrase often used in online advertising and marketing related to web traffic.[1] It is used for measuring the worth and cost of a specific e-marketing campaign. This technique is applied with web banners, text links, email, and opt-in e-mail advertising, although opt-in e-mail advertising is more commonly charged on a cost per action (CPA) basis although sometimes CPM is used.
Affiliate marketing is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts. Examples include rewards sites, where users are rewarded with cash or gifts, for the completion of an offer, and the referral of others to the site. The industry has four core players: the merchant (also known as 'retailer' or 'brand'), the network, the publisher (also known as 'the affiliate'), and the customer. The market has grown in complexity to warrant a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third parties vendors.