
Il web marketing is that part of marketing that takes advantage of online channels (www, mobile, social) to study the market and to develop commercial relationships via the Web.
Agencies active on the web can clearly monitor the tastes and preferences of users so as to propose appropriate content to a specific demographic group, easily arriving at a one-to-one relationship.
The basic strategy of a good web marketing project is to obtain maximum visibility for the Brand. Consistent with the objective, the main tactic is to get its website into the top spots of the results page of a search engine , with the aim of making it more visible than that of its competitors and thus, preferable.
Fully understanding the consumer’s needs, thanks to the web, looking for something new, a hidden trend that nobody has yet given the right tools to express; when all this is possible, that’s the road to great success.
Digital marketing tools
Activities and strategies that characterize web marketing today are:
- Positioning and monitoring the online "Reputation" of the client
- Analysis of the online target and its needs
- Optimization and positioning on search engines
- Pay per click
- Campaign banners
- Affiliation Program
- Social networks
Social Networks
Internet and the social networks can, better than other media, induce three kinds of action in consumers:
- Develop a new attitude towards a brand
- Consolidate an attitude towards a product or service
- Change an attitude towards the brand
Nowadays, Internet finally entered into the business media mix and was no longer a mere residual investment. The digital turning point, however, has put the consumer at the center of communication, on equal footing with companies. But although the offerings may be poorly planned or worse yet, disappointing, the consumer can comment on them on the web, with all the power of online word of mouth.
Showing up on the more popular social networks like Facebook, Twitter or services like YouTube, without a precise webmarketing strategy, can often turn out to be counterproductive for a company that does not understand the dynamics of the web.
Unlike other media such as television and newspapers, the web has a historic memory that’s easily consulted by anyone. For this reason, a strategic error can cause damage to a Brand that can be felt for years.
ComPart Multimedia offers assistance and consultancy to businesses, approaching every communication channel in the right way, trying to stimulate in the visitors’ mind a positive attitude towards the brand.
ComPart Multimedia Multimedia’s experience is proud to be of service to important national and international clients.
Pay per click (PPC) is a digital advertising strategy that allows advertisers to pay only when a user actually clicks on the ad. This approach has evolved into one of the main tools for reaching a targeted audience in real time. Among the most relevant advantages are the ability to continuously monitor and optimize campaigns, as well as the potential to reach highly segmented users through advanced targeting technologies based on demographic, behavioral, and interest data. Today, platforms such as Google Ads and social networks like Facebook or LinkedIn offer sophisticated PPC solutions, integrating advanced analytics features to enhance return on investment (ROI). This advertising format is particularly effective for campaigns aiming to generate leads, drive sales, or attract high-quality traffic to a website. Affiliate Marketing is a commercial agreement between website owners involving two entities: the affiliate and the advertiser. It is a tool where there is a 'partner,' typically a publisher or website owner, willing to host an advertisement for a second entity, the 'affiliate,' which is the advertising company. The affiliate pays the partner a commission for every visitor who navigates from the partner's site to the affiliate's site and performs a specific action, usually making a purchase.Glossary: