ComPart Multimedia offers as embedded service into the creation of a website the search engine optimization and the advice on the best marketing strategy to climb the SERPs and get the best "positioning".
The term “positioning” is usually taken to mean a marketing action aimed at affirming a brand in a specific market.
“Positioning in search engines” is a group of techniques that aim at bettering the position of a website in the results list of a search using a search engine.

90% of people search for information in Internet with search engines; in Italy, more than 26 million people use the web for their work and personal decisions (Nielsen data).
Optimization and positioning in the main search engines is therefore a must for any mark that wants to build brand popularity on the Web. Natural positioning (organic placement) is obtained through SEM and SEO actions that offer an excellent return on their investment (ROI) over the long term, drastically lifting the conversion percentage of users into buyers.
A world record is our best testimonial
ItalyGuides.it is doubtless our best testimonial to the positioning ability of ComPart Multimedia. In fact, ItalyGuides is in third position on Google.com for searches (SERP) on the word “Rome Italy”, with more than 1,000,000,000 results found, a result that precious few agencies in the world can boast.
However, results such as this are neither easy to obtain nor to replicate; there are many complex activities involved with search engine positioning.
A similar result is not easy to obtain or replicate, the activities in the search engines ranking are many and complex:
- Site analysis and competitor analysis. The most used terms on search engines in relation to Brand activity are analyzed, an analysis of the competitors and of their main keywords as well; from this is crafted a list of keywords best suited to positioning the site.
- Web page optimization. Following the preliminary analysis, site structure is defined, that which will result in good positioning. Based on this structure, web pages are designed that will be optimized in accordance with the guidelines of the major search engines.
- Raising page rank and link popularity. To obtain good positioning in the SERP, it’s useful aiming at raising the page rank and link popularity of the site.
Every Internet site developed by ComPart Multimedia is designed in strict observation of these fundamental points in their creation, so that they can compete for positioning on the major search engines.
- Optimization of the site on the major search engines;
- Site design as “Mobile first” for Google;
- Structure of the site designed according to SEO needs (Search Engine Optimization);
- Programming in semantic markup;
- Page programming and style totally based on HTLM5/CSS;
Search engine optimization and marketing encompass strategies aimed at enhancing visibility in search engine results. These efforts focus on ensuring a website appears in a prominent and relevant position for users searching online. Search engine results pages feature both organic listings and paid advertisements. Therefore, search engine positioning can be categorized into: Search Engine Marketing (SEM) is a key branch of digital marketing that focuses on generating qualified traffic to a website through search engines. The primary goal is to attract visitors who are genuinely interested in the site's content, maximizing relevance and engagement. Search Engine Optimization (SEO) refers to a set of practices aimed at increasing the volume and quality of traffic a website receives from search engines. These practices include optimizing both the website's source code and its content. SEO activities involve technical adjustments to HTML code (such as structured markup), content refinement, and improvements to the overall website structure to enhance user interaction and search engine accessibility. A Search Engine Results Page (SERP) is the output provided by a search engine in response to a user query. This page displays an ordered list of results generated based on relevance to the query. The position of a link within a SERP indicates the priority assigned by the search engine. This ranking is determined by sophisticated algorithms that assess content quality, relevance, and other technical factors. Additionally, commercial agreements with page owners can influence positioning for paid listings. PageRank is an algorithm designed to assign a numerical value to web pages based on their importance within a network of hyperlinks, such as the World Wide Web. The algorithm evaluates how frequently a page is referenced by others, indicating its relevance within the ecosystem. Originally patented by Stanford University (US Patent 6285999), PageRank became a cornerstone of Google's search technology. It leverages citation analysis concepts, akin to academic references, to assess a page's authority within a domain. Link popularity measures the reliability and authority of a website based on the number and quality of links pointing to it. This factor significantly influences online visibility, as search engines prioritize websites with higher credibility in search results. The concept of link popularity gained prominence with the rise of Google. Inspired by academic citation practices, its founders, Sergey Brin and Larry Page, recognized that valuable content often attracts references from other reputable sources. While link popularity is a crucial factor, it is one among many metrics used to determine a website's ranking. Tools like Google's PageRank™ integrate link popularity as part of their evaluation framework.Glossary: