Mercedes-Benz Digital Sales
iPad at the center of the Mercedes-Benz strategy aimed at a new approach to sales thanks to the Apps created by ComPart Multimedia.
Mercedes-Benz Italy has adopted the iPad as a working “partner” for its sales force. The Apps have made it possible to obtain various direct benefits in the optimization of the sales process, such as independence from the desk, a better emotional presentation of the product and greater customer and employee satisfaction.
“The extreme versatility of a tool like the iPad allows us to test new and unexplored pathways of communication with our clients that, in the new digital age, are setting themselves up as interactive and demanding users and no longer just as passive observers.”
Always up to date
The success of a successful project often depends on a good client-server architecture.
Strong point of ComPart Multimedia is to supply instruments that are extremely easy and immediate to use for the client, to manage data, making the latter autonomous for its content insertion needs.
iPad to reinforce the retail channel
As part of an integrated multichannel strategy, the iPad offers retailers another way to get to the customer. The development of iPad applications represents a new communication paradigm. In fact, market research indicates that advertising, through these devices, increases its impact by reducing their invasiveness.
iPad applications hold their audience with strong interactive content and one-to-one marketing capabilities. This makes them an interesting marketing opportunity. From a business point of view, apps also mean user loyalty for company products.
This new technology, even though strongly, oriented towards the consumer, is also proving to be a powerful tool for the business community.
The tendency towards a lessening customer interest in printed catalogs is connected to the rapid growth of e-commerce. Only retailers able to offer their customers content adapted to their needs, utilizing channels such as the web, email and mobile platforms, will stand out from the competition.
Eliminating the costs of printing brochures, agendas, newsletters, etc., creates significant savings. In coming years, many companies will begin to consider the iPad an indispensable tool for anything having to do with business.