iPad Applications Development

ComPart Multimedia, with powerful experience and as a certified Apple developer (since 2008, year of the birth of the App Store) Store), offers complete consultancy to companies that want to invest in the creation of iPad applications, with the intent of consolidating their brand and of making company services available on mobile platforms, too.

ComPart offers complete consultancy, from project planning to development, all the way through to AppStore publication.

Launch of the iPad has without doubt pushed millions of consumers all over the world into a frenetic race to own the latest techological jewel from Apple. Even if the iPad will never totally replace the traditional computer, it surely represents an interesting opportunity for those companies looking to innovate in the context of a competitive market.

The development of iPad applications represents a new communication paradigm. In fact, initial market research (for example: UPA - Utenti Pubblicità Associati) indicates that advertising, through these devices, increases its impact by reducing their invasiveness, "becoming a friend who accompanies the passing of the consumer's day with complicity and sympathy".

iPad applications hold their audience with strong interactive content and one-to-one marketing capabilities because they are always connected to the Internet to render the "call to action" easier. This makes them an interesting marketing opportunity. From a business point of view, applications also mean user loyalty for company products or for third party advertisers.

This new technology, even though strongly, oriented towards the consumer, is also proving to be a powerful tool for the business community.

The iPad reinforces retail channel strategies

As part of an integrated multichannel strategy, the iPad offers retailers another way to get to the customer. The success that iPhone applications have already demonstrated in the retail market are a good indication of how a device with a larger screen and better connectivity will, in all probability, become a widespread channel.

The tendency towards a lessening customer interest in printed catalogs is connected to the rapid growth of e-commerce. Only retailers able to offer their customers content adapted to their needs, utilizing channels such as the web, email and mobile platforms, will stand out from the competition.

Eliminating the costs of printing brochures, agendas, newsletters, etc., creates significant savings. In coming years, many companies will begin to consider the iPad an indispensable tool for anything having to do with business.

What’s important in the development of an iPad application?

Over the years, ComPart Multimedia and its development team for iPhone and iPad have acquired know-how that goes from the programming of complex applications in native environments Objective-C (indispensable for taking full advantage of all the functions of the device) to webapplications in HTML5, and can take care not only of development but of all activities connected with the creation of applications for iPhone and iPad.

Not just in Italy—the marketʼs global!

As mentioned before, iPhone and iPad are an interesting marketing opportunity but more than that are also an important business. Their market, however, doesn’t end at the Italian border because it’s overseas, in the United States, that the most important challenge is being played out. Only then can an application be considered a success. ComPart Multimedia, with its experience, moves easily within foreign markets, first among them, the United States.

The creative process: strategic analysis

Strategic analysis is the first fundamental part of the process, which includes the study of the action necessary to implement the clients’ needs and objectives.

Strategic analysis also includes all activities connected with publication such as:

• Development and testing on different devices
• Management of the Apple approval process
• Communications analysis inside and outside the Apple App Store
• Payment management

After the publication in App Store, ComPart Multimedia takes care of all promotional
activity necessary to guarantee maximum visibility for the application with regard to the
targeted end-user demographic.

• App Store SEO: content optimization in the App Store with the objective of making them visible to all contextual searches made directly within the Store.
• Creation and online promotion of a product site, either dedicated to the application or integrated with the client’s corporate site.
• User support and assistance.
• Promotion of the application through dedicated sites/blogs in the iPhone world and through the main sites of the particular business sector in which the application is positioned
• Online Reputation Management.
• Online reputation monitoring of the application through comment analysis, published on the sites/blogs of the sector and of feedback published directly by the consumers.

ComPart Multimedia, ComPart Multimedia, as a registered iPhone Developer Program company, can manage the entire publication process of the application for its clients inside the App Store, and also offers support and assistance to those businesses wishing to publish their applications on their own.