Website design and development: what’s important?

ComPart Multimedia, with its know-how accumulated over more than 20 years of experience as a web-agency creates and offers complete consultancy to companies that want to invest in the creation of an Internet site.

The "competitive advantage" of a well structured website

Mercedes-smartNavigation within an Internet site offers, much more than traditional media, closure of the gap between brand and user, guaranteeing a true brand experience.

Consequently, the Internet site is a powerful tool at the service of companies for the affirmation of corporate image and for the sale of products and services.

A communication strategy in line with the offline development, graphics able to give credibility, simple navigation and content that grabs the audience, are the elements that determine the success of a site.

What’s important to know in website design and development?

ComPart Multimedia analyzes a project for the creation of an Internet site in all its aspects, evaluating the critical factors and furnishing the right solutions according to the needs of both client and clients’ market.

Specifically, the following aspects are analyzed:

Structuring data

The most relevant structural aspect of an Internet site is determined by how the information is organized: subdividing the internal systems in areas, labeling single informative blocks, preparing internal navigation systems and information research are indispensable operations for allowing the user to find his way about and to find what he’s truly looking for.

Statistics say it clearly: from 39% to 50% of potential on-line sales are lost because users can’t find what they’re looking for. Loss of traffic, sales scarcity, poor use of shopping carts, leaving the site after visiting only the home page, absence of return visitors...

The problem often lies in a projectual approach that ignores the user experience, the real navigation experience of the user.

Generating audience

Killah e Miss SixtyCreating emotions and participation is important, most of all for companies that are institutionally oriented to transmitting appeal. An interactive communication tool like an Internet site allows a company to hold its audience, informing it with rich and inviting content and lets the navigator choose the communication path he prefers.

Even if page organization continuously tends to respond to standards determined by the psychology of vision, creativity remains the principal weapon of every good graphic artist. Creativity oriented towards efficient communication and the complex objectives of the project is often a most efficient and most undervalued tool.

Graphics transmit information, sensations or experiences of a principally visual nature, not explicitly communicable on a textual level. Multimedia communication is also helped by movement, sound and music that can emphasize or underline certain concepts that are difficult to express in words.

Furnishing credibility

One of the main jobs of the graphic design of a site is that of furnishing credibility and thrustworthiness, key elements for the efficiency of any form of business comunication.

Graphics contribute to this objective:

  • by illustrating paths for the user within the site;
  • making navigation easier by addressing visual associations between elements and content;
  • defining the visual organization of the page-space, bringing out the semantic structure.

Synergy between creativity and technical competence

With the birth of the so-called "Web 2.0", the web-communities have jumped into the company marketing mix that offers, for example, interaction with one’s own clients in a personalized way, such as offering extra content or services only to registered users through the possibility of generating personalized sections of the site for each client, helping the company better understand its clients and showing them that they really care.

Thanks to the communities, it’s possible to build a loyal relationship with consumers, suppliers or other business partners, promoting innovation through better sharing of best practices and other information.

Client information flow collected by the company creates savings in market research and polls, indirectly generating visible economic advantages.

Creating an Internet site with complex applications like those just described, utilizing above all CMS systems (often Open Source), demands a creative and technical synergy on the part of the creative agency and of the technical staff that ComPart Multimedia can guarantee.

Besides an international network and servers strategically located on different continents, ComPart offers flexible hosting and housing solutions with high safety standards and the possibility of managing massive data traffic or "web-events", with no system blocks (thanks to the use of many servers working in cooperation).

 All ComPart Multimedia projects guarantee perfect compatibility of the pages and content with the principal operating systems (Windows / Apple / iPhone and iPad / Linux) and browsers (Internet Explorer / Firefox / Safari / Chrome) currently available, according to international W3C standards.

 

Our services include:

 

Glossary:


Web agency:

A digital or new media or web agency is a business that delivers services for the creative and technical development of internet based products. These services range from the more generalist such as web design, e-mail marketing and microsites etc. to the more specialist such as viral campaigns, banner advertising, search engine optimisation, podcasting or widget development.

These agencies tend to differ from their more traditional advertising agency and marketing agency counterparts in that they rarely deliver offline work. Advertising and Marketing agencies do however, deliver digital work, often using outside sources.

Web agency Professional:

  • Project Manager or Web Manager
  • Web-designer
  • Web-developer
  • Web Architect
  • Graphic designer
  • Content Editor
  • Locator/translator

Websites:

A website (also spelled Web site) is a collection of related web pages, images, videos or other digital assets that are addressed relative to a common Uniform Resource Locator (URL), often consisting of only the domain name, or the IP address, and the root path ('/') in an Internet Protocol-based network. A web site is hosted on at least one web server, accessible via a network such as the Internet or a private local area network.

A web page is a document, typically written in plain text interspersed with formatting instructions of Hypertext Markup Language (HTML, XHTML). A web page may incorporate elements from other websites with suitable markup anchors.
All publicly accessible websites collectively constitute the World Wide Web.

A website is hosted on a computer system known as a web server, also called an HTTP server, and these terms can also refer to the software that runs on these systems and that retrieves and delivers the web pages in response to requests from the website users. Apache is the most commonly used web server software (according to Netcraft statistics) and Microsoft's Internet Information Server (IIS) is also commonly used.

Exist two types of websites:

  • static website
  • dynamic website

A static website is one that has web pages stored on the server in the format that is sent to a client web browser. It is primarily coded in Hypertext Markup Language (HTML).

A dynamic website is one that changes or customizes itself frequently and automatically, based on certain criteria.
Dynamic websites can have two types of dynamic activity: Code and Content. Dynamic code is invisible or behind the scenes and dynamic content is visible or fully displayed.

A website with dynamic code refers to its construction or how it is built, and more specifically refers to the code used to create a single web page. A dynamic web page is generated on the fly by piecing together certain blocks of code, procedures or routines. A dynamically-generated web page would call various bits of information from a database and put them together in a pre-defined format to present the reader with a coherent page. It interacts with users in a variety of ways including by reading cookies recognizing users' previous history, session variables, server side variables etc., or by using direct interaction (form elements, mouse overs, etc.).


Types of websites:

There are many varieties of websites, each specializing in a particular type of content or use, and they may be arbitrarily classified in any number of ways. A few such classifications might include:

  • personal website -Websites about an individual or a small group (such as a family) that contains information or any content that the individual wishes to include
  • corporate website - sed to provide background information about a business, organization, or service
  • e-commerce website - A site offering goods and services for online sale and enabling online transactions for such sales
  • Social networking - A site where users could communicate with one another and share media, such as pictures, videos, music, blogs, etc. with other users. These may include games and web applications
  • warez - A site designed to host or link to materials such as music, movies and software for the user to download
  • forum website - providing reliable access to large downloads
  • web portal - A site that provides a starting point or a gateway to other resources on the Internet or an intranet
  • Search engine - A website that indexes material on the internet or an intranet (and lately on traditional media such as books and newspapers)and provides links to information as a response to a query
  • gaming/gambling website - A site that let users play online games. Some enable people to gamble online
  • Blog - Sites generally used to post online diaries which may include discussion forums

Some websites may be included in one or more of these categories. For example, a business website may promote the business's products, but may also host informative documents, such as white papers. There are also numerous sub-categories to the ones listed above.


Search engine optimization (SEM, SEO)

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search enginessearch results via the "natural" or un-paid ("organic" or "algorithmic") . Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a website web presence.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

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